The Saudi Pro League (SPL) announced the signing of a new sponsorship agreement with national real estate developer Roshn, a wholly owned Public Investments Fund company. The title sponsorship agreement valued at SAR478 million over five years sees the league renamed ‘Roshn Saudi League’.

SPL Chairman of the Board Eng. Abdulaziz Al Afaleq expressed his delight with the continuation of the partnership with Roshn and its development following the success of the previous season where the agreement achieved all its objectives and met the aspirations of both parties.

“Our relationship with Rosh has a special value for us; together we were able to form a substantial partnership which had a positive impact on boosting the market value of a league that is considered the best and most followed in the region,” said Al Afaleq.

“We know Roshn and we appreciate its value in the real estate development market. We are full of confidence about the ability of this partnership to achieve its objectives to deliver huge gains for sports fans across the kingdom and followers of the Saudi League around the world,” concluded the SPL Chairman of the Board.

In turn, SPL Chief Executive Officer Mr. Abdulaziz Al Hamidi spoke of his appreciation of ‘Roshn’ as a partner and the alignment between the company’s values and the SPL strategy, highlighting the success of the inaugural partnership between the two sides.

“We are pleased with the added value this partnership has so far delivered to both parties, and together we will work to ensure these gains continue thanks to this partnership,” explained Al Hamidi.

Speaking on behalf of Roshn, Group CEO David Grover said: “The importance of football in Saudi Arabia is clear for all to see. Following our sponsorship of the previous season of the Saudi League, we aim with this title sponsorship to intensify our efforts in supporting the Saudi sports scene. We are delighted to launch the ‘Roshn Saudi League’ and we aspire to deliver an exceptional experience to fans across the country.”

Roshn Group Chief Marketing and Communications Officer Ghada Al Rumayyan commented on the occasion, “Through our support of the Saudi League, we aim to cement the pursuit of the company to support the objectives of Saudi Vision 2030 in creating a dynamic society through support of various sport activities and delivering higher quality of life choices by supporting the most popular sport in the kingdom.”

“At Roshn, we are proud of our corporate social responsibility practices which we resumed in sponsoring the previous edition of the league. We aspire to boost our role as a socially responsible company by activating several initiatives this year.”

Roshn enjoys a range of contributions in support of sports in the kingdom; in addition to its sponsorship of the football competitions, Roshn is a founding sponsor of the Formula 1 Grand Prix circuit in Jeddah which attracts millions of viewers from around the world annually. Additionally, Roshn’s CSR contributions include support of various community sport events including the Riyadh Marathon as well as having a collaboration agreement with the Saudi Sports for All Federation.”