The Saudi Pro League (SPL) has announced the appointment of RISE Group as its exclusive sponsorship agency.
Under the terms of the agreement, RISE will seek to enhance and diversify the SPL’s sponsorship model, creating new opportunities for the league’s partners to build and support fan communities, activate new rights platforms, and drive brand and business objectives through dynamic, long-term partnerships.
Commenting on the announcement, Eng. Abdulaziz Al Afaleq, Chairman of the Board of Directors of the SPL, said: “We are delighted to welcome RISE as our strategic sponsorship partner as we seek to revolutionise our commercial offering, and create new and exciting opportunities for our partners.”
“Football continues to be the number one sport in the Kingdom and our commercial growth must be aligned with our ambitions to become one of the top football leagues in the world. I believe we have the best partner on board in RISE to help us achieve our goals and evolve our sponsorship program to deliver world-class opportunities for domestic and international companies.”
Tom Berrington, Managing Partner at RISE, said: “The SPL is moving with pace into an exciting stag of its evolution. We look forward to delivering success for the league and working with SPL’s sponsor to help them realise their ambitions through mutually beneficial partnerships that exceed international best-practice.”